By Jani Aaltonen & Tomi Yrjölä, founding partners at Aaltonen & Yrjölä Sales Communications, an Inbound Marketing House based in Helsinki, Finland.

As a HubSpot certified partner, we’ve had a chance to take a good look at the new tool in action and here are three key points we love about it:

Number one. It fits right in.

If you are managing your sales and marketing efforts via HubSpot’s tools you get a fully integrated, 100% crm application that requires little introduction and fits right in the way you are already doing things! Plug and play.

It’s not another new software with its own logic and functionality, that needs to be separately introduced to the organisation in expensive, time consuming educational sessions. Your won’t see those familiar expressions on the faces of your key players saying, something new again?

Number two. It’s easy to use.

Unless you’re a technogeek we feel the less time you have to spend figuring things out means more time spent selling and building client loyalty.

Say goodbye to the days of logging emails & calls. HubSpot CRM works in the background, organizing every interaction between you and your contacts as you go about your day. It’s there when you need it, and out of the way when you don’t.

HubSpot says their CRM is designed to get your team started quickly and keep them focused on selling without changing the way they already do things. Our experience? Dot on.

Number three. It supports today’s sales cycle.

Today’s sales process happens across dozens of channels and hundreds of touch points – from your website and social media to your emails and phone calls. HubSpot CRM tracks and organizes every touch automatically.

Our old crm was terrific at reporting information that had been logged in essentially – at some point- manually. It helped us in the age of traditional sales with metrics following numbers of visits, leads to sales times etc. It was great, but wasn’t working and now we know why.

“Many of our clients either do not have a real crm system in place or, if they do, it is not being used properly, the information is out of date, and marketing’s role of providing leads to sales is not happening in an efficient way because crm systems are not used across the organization.”  Tomi Yrjölä, GM Aaltonen & Yrjölä Sales Communications.

”Traditional sales technology is necessary but not sufficient. HubSpot’s Sales Platform is designed to arm sales teams with the context they need to improve how they engage with companies, prospects, and leads to drive sales instead of driving people crazy.” Brian Halligan, CEO HubSpot