HubSpotin InBound- messut syyskuussa 2014 Bostonissa USA:ssa. Kokemuksia ja opittuja asioita paikan päältä.
Olemme HubSpotin Silver-tason partneri ja oli erittäin mukava myös tutustua herroihin Brian Halligan ja Dharmesh Shah. Herrat perustivat HubSpotin vuonna 2006. Ohessa historia.
Osta Brian Halliganin ja Dharmesh Shahn kirja InBound- markkinoinnista niin tiedät mistä tässä touhussa on oikein kyse. Saat asiakkaasi tulemaan luoksesi.
Katso ohesta video mitä HubSpot:n julkaisema CRM käytännössä tarkoittaa ja miksi markkinoinnin automaation ja CRM:n yhdistämisestä kannattaa olla kiinnostunut. CRM julkistettiin HubSpotin InBound- tapahtumassa 16.6.14
Eilinen HubSpot- keynote InBound14 messuilla oli erittäin mielenkiintoinen. Perustuotejulkistusten lisäksi maailman suurimpiin kuuluva sisältömarkkinointi ja markkinoinnin automaatio platform HubSpot julkisti oman CRM:n järjestelmän sekä myynnin työkalun Sidekick-palvelun.
Myynnin vanhat järjestelmät joista puuttuu helppous ovat historiaa.
Ilman integraatiota markkinointiin aikaa kuluu liikaa turhiin työvaiheisiin.
Katso ohesta video julkaisusta:
Ai niin… HubSpot- julkaisi myös toiminnon jolla tunnistat asiakkaasi vaikka hän ei ole sinun järjestelmässä. Tästä lisää myöhemmin.
“HubSpot’s CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want sales technology that matches today’s buying process.” Brian Halligan, CEO HubSpot
For companies who are serious about results in the age of the digital sales funnel this crm addition to the HubSpot services family is a game changer. From everything we’ve seen it blends in perfectly with what companies and individuals are actually doing here and now. In InBound and out.
We’re introducing it to our organization now and all the signals we have are saying:
Yes, it works just like the other pieces in the HubSpot portfolio and provides us with new, more effective opportunities in sales. Our crm functionalities can now meet today’s changing sales landscape and the challenges it poses for a 360 approach to managing marketing and sales.
By Jani Aaltonen & Tomi Yrjölä, founding partners at Aaltonen & Yrjölä Sales Communications, an Inbound Marketing House based in Helsinki, Finland.
As a HubSpot certified partner, we’ve had a chance to take a good look at the new tool in action and here are three key points we love about it:
If you are managing your sales and marketing efforts via HubSpot’s tools you get a fully integrated, 100% crm application that requires little introduction and fits right in the way you are already doing things! Plug and play.
It’s not another new software with its own logic and functionality, that needs to be separately introduced to the organisation in expensive, time consuming educational sessions. Your won’t see those familiar expressions on the faces of your key players saying, something new again?
Unless you’re a technogeek we feel the less time you have to spend figuring things out means more time spent selling and building client loyalty.
Say goodbye to the days of logging emails & calls. HubSpot CRM works in the background, organizing every interaction between you and your contacts as you go about your day. It’s there when you need it, and out of the way when you don’t.
HubSpot says their CRM is designed to get your team started quickly and keep them focused on selling without changing the way they already do things. Our experience? Dot on.
Today’s sales process happens across dozens of channels and hundreds of touch points – from your website and social media to your emails and phone calls. HubSpot CRM tracks and organizes every touch automatically.
Our old crm was terrific at reporting information that had been logged in essentially – at some point- manually. It helped us in the age of traditional sales with metrics following numbers of visits, leads to sales times etc. It was great, but wasn’t working and now we know why.
“Many of our clients either do not have a real crm system in place or, if they do, it is not being used properly, the information is out of date, and marketing’s role of providing leads to sales is not happening in an efficient way because crm systems are not used across the organization.” Tomi Yrjölä, GM Aaltonen & Yrjölä Sales Communications.
“Traditional sales technology is necessary but not sufficient. HubSpot’s Sales Platform is designed to arm sales teams with the context they need to improve how they engage with companies, prospects, and leads to drive sales instead of driving people crazy.” Brian Halligan, CEO HubSpot
by Jani Aaltonen & Tomi Yrjölä, founding partners at Aaltonen & Yrjölä Sales Communications, an Inbound Marketing House based in Helsinki, Finland.
Ever get that odd, strange feeling about the CRM your company is using? It sort of feels detached from everything, out of step, expensive to use, restricted to the sales reps, complicated and living its own life?
In our jobs we meet hundreds of companies a year and often bump into situations where crm applications are either a factor helping to separate sales from marketing or, even more unfortunately, the recreational hobby of a minority of dutiful sales representatives who are trying to do things right.
Largely because we are talking about expensive and complicated systems, all with their own passwords, logic and required competence sets. Instead of helping to merge people, functions and events – thereby supporting overall strategy – your typical crm can actually eat up your time and build a wall between sales and marketing.
Forget that.
HubSpot, the world’s #1 marketing platform, is now changing the game and that’s great news for our clients. We really think this is a CRM system your sales team will actually use – in a way that frees time for what you are actually paying them to do – sell!
Ohessa muutama take away Paulin puheesta.
90% yrityksistä kärsii konktreettisesta ongelmasta koskien digitaalista osaamista ja sosilaalista mediaa. Markkinoinnissa on 2 osaa: strateginen puoli ja sekä taktisessa taktinen puoli. Molemmissa on omat haasteensa. Yksi asia on totta: Meillä ei ole tarpeeksi osaamista ja kykyä tuottaa digitaalista markkinointia tasolla.
Ostaminen on muuttunut. Tosin siitähän on jo puhuttu;)
What is the personality trait of a bad marketer? Answer: Anti-Social – inbound2014
HUbSpot julkistaa uudet featuret tänään iltapäivällä. suomen aika silloin noin 23-24.
Laitan silloin uutuudet tänne.
Isoa tulossa. Tiedän.
Mielenkiintoinen Keynote. Antoi paljon ajateltavaa. Leaders Eat Last.
Toinen mielenkiintoinen ajatus Todellinen johtajuus vaatii aina uhrauksen.
1. päivä takana InBoundissa. Oli erittäin mielenkiintoista seurata tilaisuutta. 1. päivän Keynotena oli Guy Kawasaki joka työskenteli Applella mm. Machintosin parissa back in the days. Guy Kawasaki on nykyisin puhuja ja Chief Evengelista (mä diggaan noista jenkkititteleistä). Katso lisää miehestä tästä.
Guy puhui Steve Jobsista ja siitä mitä hänelle on miehestä jäänyt mieleen.
Tässä lista asioista:
Ohessa video tilaisuudesta. Ole hyvä.
